LTR 2021 Video: Announcing the Torchie Awards—Celebrating top-notch success in Buyer Engagement [VIDEO INDOORS]

During this year’s release for the Long-Term affairs (LTR) meeting, Braze was pleased to declare the establish regarding the first-ever Torchie prizes. These awards—named after Torchie, the Braze mascot—recognize brands and people who have gone far above about leveraging innovation and forward-looking strategies to best indulge and serve their particular people.

During honours ceremony, held throughout convention on Tuesday, Oct 29, 2021 at Pier59 in nyc, Braze spotlighted all of our most effective people and couples, in addition to individuals who have discovered innovative how to leverage the Braze system. Let’s take a good look at this year’s finalists and winners:

Climbing Superstar of the Year

The increasing Superstar of the season prize acknowledges a rising individual who shines as an excellent consumer associated with the Braze program and whoever perform utilizes technology in careful, effective ways to support much better individual connections and more powerful chatki free trial companies results.

  • Stephanie Loring, Head of CRM Businesses & Insights, Grubhub
  • Paul Cater, CRM Technical Lead, Trainline
  • Katie Gilkeson, Development Advertisements Manager, Caviar
  • Amrita Damani, Sr. Cellphone Marketing And Advertising Management, Intuit
  • Jackson Yomogida, Marketing And Advertising Supervisor, Dave
  • Swati Khattri, Senior Manager, Mobile Advertising And Marketing, realtor.com

The winner with the 2021 Torchie honor for climbing Superstar of the Year? Paul accommodate, CRM technical contribute at digital railway and mentor platform Trainline. Paul made a reputation for themselves from inside the consumer involvement space through his data-driven approach to strategy ideation, cross-channel engagement and a lot more. Congratulations, Paul!

Companion Utilize Case of the Year

These kinds understands a brand name that is using Braze in collaboration with more than one Braze Alloys mate possibilities being support a development environment that create excellent knowledge for their consumers. Congratulations to the finalists because of their accomplishments when considering capitalizing on the value that somebody integration can offer!

  • DraftKings: Braze and Radar
  • Popeyes Louisiana home: Braze and Amplitude, mParticle, Branch, and Radar
  • IBM: Braze and Sector and Amplitude
  • Adevinta: Braze and Tealium, Amplitude, and Appsflyer
  • MINDBODY: Braze and mParticle

The champion regarding the 2021 Torchie Award for spouse usage circumstances of the season is IBM. This award recognizes IBM’s efforts leveraging Braze together with Braze metals couples part and Amplitude to open information for its consumers and supporting a stronger business effects.

Strategy of the Year

The venture of the Year honor recognizes a particular campaign done by a Braze consumer that shows strategic management and technical skills inside the quest for healthier consumer/brand connections. Congratulations to all the the finalists in this category for crafting these sophisticated and creative advertising promotions!

  • Burger King: Whopper Detour
  • Busuu: Personal Study Program
  • Grindr: Delivering Pabllo Vittar ft. Charlie XCX single
  • iHeart broadcast Australian Continent: KIIS 1065 money, automobiles and performers Campaign
  • Wallapop: Gatos de envio gratis
  • XING: Unleash the efficacy of Human Communities

This year’s winner? Burger Master. The brand’s unprecedented “Whopper Detour” strategy leveraged vanguard innovation from Braze and Braze Alloys couples Branch, mParticle, and Radar to wonder and please its market and boost the cellular app’s range month-to-month energetic users (MAUs) by more than 50per cent. The Torchie prize for Campaign of the season joins the Cannes Lions Titanium Lion and lots of other awards on Burger King’s crowded mantle. Congratulations!

Visitors of the season

These kinds recognizes champion manufacturer and markets frontrunners who possess made innovative use of the Braze platform to aid most individual contacts due to their people. Congratulations to our very own finalists for your remarkable, modern services they’ve become starting with Braze all year long!

  • Shipping Character
  • Overstock.com
  • Postmates
  • SONIC Drive-In
  • Yelp

The champion associated with the 2021 Torchie honor for Customer of the season are trusted digital retailer Overstock.com. From the utilization of the Braze platform’s associated contents function to showcase very pertinent services and products to its action-based, cross-channel way of buyer messaging, Overstock.com reflects smart, technology-driven customer involvement.

Anything Else?

Wish to find out more about this year’s champions together with services they’re undertaking to aid more powerful buyer interactions and better brand encounters? See our very own unique clients reports:

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